Creating a Design System for India's largest grocery delivery app.

Overview

I co-led the zero-to-one development of a unified Design system for India's largest grocery delivery app, building shared standards & patterns across a sprawling e-commerce product.

Impact

Adopted by 200+ product and engineering members, improving design-to-dev handoff efficiency by ~35% across 300+ audited components.

Company
BigBasket
Role
Product Designer, Design Systems
Focus area
Landscape Analysis, UI Auditing, Visual Design, Documentation & Guidelines, Workshop Facilitation, DesignOps
Visual audit: duplicate patterns, inconsistent screens, and design debt.
Color tokens from real screens.
A consistent, reusable type scale.
Elevation rules for every surface.
Spacing tokens for scalable layouts.
One system-icon library across every product surface.
Button variations and interaction states.
Semantic color tokens for ratings and status feedback.
One semantic palette across customer and assistant messages.
One offer-card structure for timed, exclusive, seasonal, and unlocked promotions.
Native iOS and Android behavior with shared Melon type and icons.
Atomic Design through watermelon: atoms, components, patterns, templates, screens.
Melon deck presented 20+ times to earn organization-wide buy-in.
The shared component library used to create high-fidelity designs.
Reusable template for component anatomy, usage, and behavior.
A clickable prototype connected every level of the system.
Guidance beside components keeps standards easy to find and use.
Return, exchange, and cancellation flows test real customer journeys.
Shared visual language for onboarding and recruitment.

Read the thought process behind building the Melon design system.

↗ VIEW CASE

Redesigning Toolbox into an enterprise-ready platform that helped unlock Ikon's largest customer expansion.

Overview

As the solo product designer, I led the end-to-end redesign of fragmented legacy tools into an AI-native unified platform for dealership teams, spanning research, strategy, product design, and design engineering.

Impact

Migrated 450 dealerships to Toolbox and helped sign 139 more at NADA 2026, supporting a $20M+ ARR expansion and helping Ikon secure its largest enterprise customer to date.

Company
Ikon Technologies
Role
Lead Product Designer, B2B Vertical Design Engineer
Industry
Automotive Retail, IoT Hardware, Telematics, RevOps, AdTech, Customer Intelligence
View Prototyping Playground

Onboarding & Navigation

Giving dealership teams a clear starting point, from signing in to finding their way around Toolbox.

A trustworthy sign-in for dealer groups.
The login card, on the shared component foundation.
One navigation spine for every dealer workflow.

Ask AI

Giving dealers a conversational way to understand inventory, customers, service opportunities, and operational risks.

Giving dealers a conversational way to understand inventory, customers, service opportunities, and operational risks.
An ask bar that invites dealers to start with a question instead of a filter.
A voice affordance for staff with their hands full.
Plugging into the CRMs dealers already use.
Answers lead with the number, reasoning, and next question.

Dashboard & Reporting

Helping dealers monitor operational health and catch issues before they become costly problems.

Helping dealers monitor operational health and catch issues before they become costly problems.
Pairing rates, inventory mix, and off-lot exposure at a glance.

Inventory Map View

Helping sales teams find vehicles and keys faster so customers are not left waiting during test drives.

Helping sales teams find vehicles and keys faster so customers are not left waiting during test drives.
Map and list, without losing your place.
A legend that doubles as a map filter.

Configurations

Giving dealers control over sell-first rules and battery thresholds so they can prioritize the right vehicles before problems happen.

  • Interactive
Letting each dealer set their own definition of fresh, aging, and at-risk inventory.

Invoices

Reducing billing confusion by bringing invoice visibility and dispute resolution into the dealer's portal.

Reducing billing confusion by bringing invoice visibility and dispute resolution into the dealer's portal.
Location, key, and battery status at a glance.
A clear, scannable invoice built for dealership accounting.

Gateway Management

Bringing key-tracking infrastructure in-house to improve location accuracy and reduce operational costs.

Bringing key-tracking infrastructure in-house to improve location accuracy and reduce operational costs.
Draw, lasso, and pan to create lot geofences.

Mobile Device Pairing

Making the pairing process reliable and frustration-free to prevent returning perfectly good hardware.

Scan and pair devices in the field with the mobile app.
QR and barcode scanning for device pairing.
The vehicle tracker that powers it all.
Locating vehicles and keys on the lot from the mobile app.
Clear pairing errors and next steps help dealers self-resolve.

Want to learn more about how I shaped Toolbox and helped Ikon evolve?

↗ VIEW CASE