Brand strategy and landing page from scratch.

Overview

Creating Walkity's brand strategy and landing page from scratch, with accessibility at the center of the work.

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Client
VisIoT Technologies Pvt. Ltd.
Role
Head of Design
Focus area
Brand Strategy, Visual Identity, Web Design
Footsteps plus haptic technology equals Walkity.
Brand guidelines: color palette, typography, and logo system.
Brand philosophy, stationery, and print collateral.
Logo construction on a geometric grid.
App icon sitting on the home screen.
Live navigation with turn-by-turn haptic guidance.
Business card design, front and back.
Branded tote bag with the tagline: Let your steps lead.
The full landing page in motion.
Desktop walkthrough of the shipped marketing site.
Lottie animation on the watch.
Impact

The brand launch helped Walkity raise ₹20 lakh in funding from NSRCEL Bangalore, establishing a clear identity and an accessible landing page that made the product's purpose immediate.

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© 2026 Mayank Kinger

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