Walkity

I joined this student-led startup with 10 people as a design consultant and created their logo & brand identity, along with a landing page and other marketing collaterals.

Contribution

Branding and Identity Design, Web Design

Type of Engagement

Contracted as a Freelance Design Consultant

Client

VisIoT Technologies Pvt. Ltd.

Timeline

2 Weeks

Context

Walkity is a smart shoe attachment that guides the visually impaired through haptic navigation.

Walkity is focused on assisting the visually impaired community, a shoe attachable that helps aid navigation by connecting to a smartphone via Bluetooth. It uses vibrational motors to generate haptic feedback which is then used to notify the wearer about upcoming turns and arrivals.

Approach

Crafting a brand around movement & touch.

During the brand strategy, I identified the importance of revealing Walkity's intricate technology and assistive nature through visual and verbal simplicity. I targeted a brand and UX/UI experience that would elevate the product’s beautiful, minimal design while stoking aspirations for an autonomous lifestyle.

To punctuate the visual system, I created a minimal, iconic mark to serve as a stamp—a sign of sophistication and technological innovation that could play well both physically and digitally. To kick off the logo building process, I engaged with the stakeholders in a word-mapping exercise which led us to the following target words around which we'd base our logo.

Location, Shoes, Footsteps, Map, W (alphabet), Eye, Haptic Technology, Blind, Walk

For Walkity's typography, we landed on Work Sans that edges simplicity and refinement with a visionary tech lining. Finally, a subtle, unsaturated color palette added maturity and prevented against sterility and coldness.