Redesigning Toolbox into an enterprise-ready platform that helped unlock Ikon's largest customer expansion.

Overview

As the solo product designer, I partnered cross-functionally across research, strategy, product design, and design engineering to turn fragmented legacy tools into a unified platform for dealership teams. We migrated 450 dealerships, and our NADA showcase drove 132 new dealership signups.

Company
Ikon Technologies
Role
Lead Product Designer, Design Engineer
Industry
Automotive, IoT Hardware, Telematics, RevOps, Marketing Automation
Setting the tone at the front door with a sign-in that reads as software a dealer group can trust.
The login card, on the shared component foundation.
One navigation spine for every dealer workflow.
Giving dealers a conversational way to understand inventory, customers, service opportunities, and operational risks.
An ask bar that invites dealers to start with a question instead of a filter.
A voice affordance for staff with their hands full.
Plugging into the CRMs dealers already use.
Answers that lead with the number, then show the work and the next question worth asking.
Helping dealers monitor operational health and catch issues before they become costly problems.
Operational health at a glance, with pairing rates, inventory mix, and off-lot exposure in one view.
Helping sales teams find vehicles and keys faster so customers are not left waiting during test drives.
Map and list, without losing your place.
A legend that doubles as a map filter.
  • Interactive
Letting each dealer set their own definition of fresh, aging, and at-risk inventory.
Reducing billing confusion by bringing invoice visibility and dispute resolution into the dealer's portal.
Location, key, and battery status at a glance.
A clear, scannable invoice built for dealership accounting.
Bringing key-tracking infrastructure in-house to improve location accuracy and reduce operational costs.
Draw, lasso, and pan tools for carving a geofence straight out of the lot.
Scanning and pairing devices in the field with the mobile companion app.
QR and barcode scanning for device pairing.
The vehicle tracker that powers it all.
Locating vehicles and keys on the lot from the mobile app.
Surfacing pairing errors with clear status and next steps so dealers can self-resolve.
Impact

Pre-launch drove a 33% surge in dealership sign-ups, securing 134 new dealerships before public release.

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© 2026 Mayank Kinger

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