Redesigning Toolbox into an enterprise-ready platform that helped unlock Ikon's largest customer expansion.

Overview

As the solo product designer, I led the end-to-end redesign of fragmented legacy tools into an AI-native unified platform for dealership teams, spanning research, strategy, product design, and design engineering.

Impact

Migrated 450 dealerships to Toolbox and helped sign 139 more at NADA 2026, supporting a $20M+ ARR expansion and helping Ikon secure its largest enterprise customer to date.

Company
Ikon Technologies
Role
Lead Product Designer, B2B Vertical Design Engineer
Industry
Automotive Retail, IoT Hardware, Telematics, RevOps, AdTech, Customer Intelligence
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Onboarding & Navigation

Giving dealership teams a clear starting point, from signing in to finding their way around Toolbox.

A trustworthy sign-in for dealer groups.
The login card, on the shared component foundation.
One navigation spine for every dealer workflow.

Ask AI

Giving dealers a conversational way to understand inventory, customers, service opportunities, and operational risks.

Giving dealers a conversational way to understand inventory, customers, service opportunities, and operational risks.
An ask bar that invites dealers to start with a question instead of a filter.
A voice affordance for staff with their hands full.
Plugging into the CRMs dealers already use.
Answers lead with the number, reasoning, and next question.

Dashboard & Reporting

Helping dealers monitor operational health and catch issues before they become costly problems.

Helping dealers monitor operational health and catch issues before they become costly problems.
Pairing rates, inventory mix, and off-lot exposure at a glance.

Inventory Map View

Helping sales teams find vehicles and keys faster so customers are not left waiting during test drives.

Helping sales teams find vehicles and keys faster so customers are not left waiting during test drives.
Map and list, without losing your place.
A legend that doubles as a map filter.

Configurations

Giving dealers control over sell-first rules and battery thresholds so they can prioritize the right vehicles before problems happen.

  • Interactive
Letting each dealer set their own definition of fresh, aging, and at-risk inventory.

Invoices

Reducing billing confusion by bringing invoice visibility and dispute resolution into the dealer's portal.

Reducing billing confusion by bringing invoice visibility and dispute resolution into the dealer's portal.
Location, key, and battery status at a glance.
A clear, scannable invoice built for dealership accounting.

Gateway Management

Bringing key-tracking infrastructure in-house to improve location accuracy and reduce operational costs.

Bringing key-tracking infrastructure in-house to improve location accuracy and reduce operational costs.
Draw, lasso, and pan to create lot geofences.

Mobile Device Pairing

Making the pairing process reliable and frustration-free to prevent returning perfectly good hardware.

Scan and pair devices in the field with the mobile app.
QR and barcode scanning for device pairing.
The vehicle tracker that powers it all.
Locating vehicles and keys on the lot from the mobile app.
Clear pairing errors and next steps help dealers self-resolve.

Want to learn more about how I shaped Toolbox and helped Ikon evolve?

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Empowering pathologists to diagnose with speed and confidence.

Overview

I designed and shipped a new collaboration tool called Region Comments on our Patient Diagnostics platform which significantly reduced diagnosis turnaround times, leading to a noticeable increase in the number of cases signed out daily by pathologists.

Impact

Region Comments cut second-opinion turnaround time by ~45%, and adoption spread beyond consults into QA, tumor boards, teaching, and research, resulting in improved patient outcomes.

Company
PathAI
Role
Product Designer, Slide Viewer Squad
Focus area
User Research, Stakeholder Alignment, Interaction Design, Rapid Prototyping, User Testing, Handoff
View Press Release
AI Sight DX, PathAI's digital pathology platform.
A pathologist reviewing a digital slide in the lab.
Region Comments surfaced in the slide-viewer toolbar.
The slide panel keeps discussion anchored to diagnostic context.

Draw directly on the slide with your cursor to add a comment.

Add Region Comment (C)
Enter a comment
Cancel
Save
I think this region of the cell is cancerous. Just for reference this patient has
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Save

Mike Drage

2021-04-22 09:32

I think this region of the cell is cancerous. Just for reference this patient has stage 4 melanoma okay?

  • Interactive
Comment-card states from entry through completed discussion.
Tab order guides pathologists through the commenting workflow.
The accession discussion panel gathers case-level collaboration.
Multi-slide views preserve context across an accession.
Email alerts pathologists to tagged responses.
Acceptance and rejection reasons support collaborative review.
When regions overlap, the most recently created region sits on the upper layer. Hovering the intersection highlights that newer region.
On release, the new region is complete.
Pointer over the overlap highlights the newer region. It owns the top z-index, visually and interactively.
  • Interactive
Special region-selection edge cases defined for production.

Learn how I navigated an unfamiliar clinical domain and shipped Region Comments.

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